About us

In the 1980’s, when I began working in the funeral industry, a large foreign company was purchasing many of the funeral homes, cemeteries and crematoriums in the country, and Americanizing our industry. I witnessed profit being put before people. This funeral service conglomerate was then placed onto the Australian stock market and is now owned by profit demanding stock holders. These funeral homes now claim on web sites and advertisements to be Australian owned for this reason. They are not a truly Australian family owned business.

With this in mind, my family opened Sincerity Funerals in 1997, to provide a level of personal care that had been lost in the funeral industry. I am Gavin Thompson, the founder of this Company, but a recent injury has left me unable to work . My family still own Sincerity Funerals however, and will continue to grow this Company into the best Australian family owned Funeral Company it can be.

At Sincerity Funerals we do not have staff arranging funerals on commission based bonuses. We do not attempt to up sell you to a more expensive casket by saying “surely mum deserves this coffin”. Our family usually recommend a choice of three coffins that are all beautiful, and they are all the same price. We have others available like every other funeral director but we pride ourselves on keeping things simple as we know this helps to ease the stress and burden of your loss.

Our premises, chapel, cars and mortuary are modern, registered and located in Sydney’s South. 

The chapel or viewing room, has seating for 35, is suitable for small groups of family or friends should they need to say goodbye in private, for personal or cultural reasons. The hearses are available in black or white as well as limousine and sedan mourning cars, should you require them. We cater for all types of funeral services for all ages of people, with compassion and dignity, but simply at a more affordable price.

Our proud Shire family has long ties with Surf Life Saving in the area. My three sons are volunteers and competitors for North Cronulla Surf Club, as I am in March Past.. I enjoy lawn bowls at Caringbah Bowling Club and look forward to it reopening. My wife was born and raised in Miranda and she is now the Director of our family funeral business. Our local family is here to personally assist your local family in your time of need.